Nomin is a Brand Creative Director based in RVA.

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Nomin E. Boutchard
Creative Director - Art Director

With 10+ years of experience, I build brand campaigns and systems across entertainment, telecom, and consumer brands. I lead concept development, shape cross-channel creative, and partner across disciplines to make work that is strategically clear, culturally resonant, and customer-minded.

Alongside my work with brands, I teach at VCU and founded Mendful, a project dedicated to reframing clothing repair as a modern lifestyle practice.

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Founder, Mendful, Aug 2025 - Present
The modern visible mending studio. At Mendful, we offer visible mending services that repair and extend the life of your favorite garments. Our mends highlight each repair, turning them into distinct badges of care.

Adjunct Professor, VCU Robertson School, 2025 - Present
Spring ‘25 - MASC451, Final Portfolio.
Fall ‘25 - MASC394, Intro to Art Direction.
Spring ‘26 - MASC451, Final Portfolio.
Expected to teach at the Creative Circus in Fall 2026 and Spring 2027.

Freelance CD / AD, Richmond, VA, 2025 - Present

ACD / Art Director, Saatchi Seattle* , 2019 - 2024
Metro by T-Mobile, T-Mobile, KEXP. Started Anti-racist Culture Club.
*formerly Publicis Seattle

Sr Art Director, Doner LA, 2017 - 2019
Netflix, 20th Television, Nescafé Dolce Gusto, Del Monte, CPK Frozen, new business

Freelance Art Director, LA, 2015 - 2017
Agencies: WongDoody, Giant Spoon, McGannZhang

Art Director/Designer - Deep Focus NYC, 2014 - 2015
Unilever social: I Can't Believe It's Not Butter, Country Crock, St. Ives

Jr Art Director- mcgarrybowen NYC, Summer 2014
Verizon, Droid Turbo

Art Direction Intern - Commonground Chicago, Summer 2013
Miller Lite, Coors Light, Miller Genuine Draft

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M.S. Branding - Art Direction
VCU Brandcenter, 2014
"Hard work is a waste of time if your idea sucks."

B.S. Mass Communications, in Creative Advertising
VCU, Magna Cum Laude, 2011
"Work hard and be nice to people."

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When I’m not working, I am learning Spanish and Japanese on Duolingo, resting, and chasing after my four-year-old daughter.