Nomin is a Creative Director making work people cannot ignore.

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Nomin E. Boutchard
Brand Creative Director - Art Director

I’m a Brand Creative Director with 12+ years of experience building campaigns and brand expressions for consumer products, entertainment, and culture-driven companies.

I’m drawn to companies with a clear reason to exist — the ones solving real problems, shifting behavior, or helping people see the world a little differently. My work brings strategy and craft together, turning concepts into compelling stories people can feel, remember, and act on.

Alongside my brand work, I teach and mentor creative advertising students at VCU Robertson School and, soon, the Creative Circus. I’m also the founder of Mendful, the modern mending studio built around thoughtful consumption — an ongoing exploration of how brand, behavior, and culture can shift together.

I believe the way we work — and the people we work with — matter as much as the work itself.

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Founder, Mendful, Aug 2025 - Present
The modern visible mending studio. At Mendful, we offer visible mending services that repair and extend the life of your favorite garments. Our mends highlight each repair, turning them into distinct badges of care.

Adjunct Professor, VCU Robertson School, 2025 - Present
Spring '25, Fall '25, Spring '26, Fall '26: MASC451, Final Portfolio.
Fall '25: MASC394, Intro to Art Direction.
Also expected to teach at the Creative Circus Fall '26 + Spring '27.

Freelance CD / AD, Richmond, VA, 2025 - Present

ACD / Art Director, Saatchi Seattle* , 2019 - 2024
Metro by T-Mobile, T-Mobile, KEXP. Started Anti-racist Culture Club.
*formerly Publicis Seattle

Sr Art Director, Doner LA, 2017 - 2019
Netflix, 20th Television, Nescafé Dolce Gusto, Del Monte, CPK Frozen, new business

Freelance Art Director, LA, 2015 - 2017
Agencies: WongDoody, Giant Spoon, McGannZhang

Art Director/Designer - Deep Focus NYC, 2014 - 2015
Unilever social: I Can't Believe It's Not Butter, Country Crock, St. Ives

Jr Art Director- mcgarrybowen NYC, Summer 2014
Verizon, Droid Turbo

Art Direction Intern - Commonground Chicago, Summer 2013
Miller Lite, Coors Light, Miller Genuine Draft

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M.S. Branding - Art Direction
VCU Brandcenter, 2014
"Hard work is a waste of time if your idea sucks."

B.S. Mass Communications, in Creative Advertising
VCU, Magna Cum Laude, 2011
"Work hard and be nice to people."

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When I’m not working, I’m chasing after my four-year-old daughter, learning Spanish and Japanese on Duolingo, and resting.