30 for 30 Podcast

Challenge

Launch the popular 30 for 30 show into a podcast form with creative that could generate intrigue quickly while staying true to the tone of each story.

Idea

We created a series of simple, episode-specific teasers that pulled directly from the content of each story. The approach kept the work flexible, fast, and rooted in the editorial voice of the podcast.

My Role

I developed the visual system for the launch assets and helped translate each episode into concise promotional creative.

Team

Art Director: Nomin Boutchard
Copywriter: Lucas Nelson
Designer: Mallory Hern
Design Director: Drew Brooks
Creative Director: Jason Gaboriau

Channels

Digital display / social / podcast launch assets

Outcome

A modular launch system that let each episode have its own hook while still feeling part of one cohesive campaign.