30 for 30
Podcast
Digital | Social | Design Systems
Apple Podcasts came to us with a challenge: to launch the popular 30 for 30 ESPN sports documentary series into its first ever podcast format.
So we created a series of simple, episode-specific teasers that pulled directly from the content of each story without any spoilers. The approach kept the work flexible, fast, and rooted in the editorial voice of the podcast.
Created a flexible launch system that helped Apple Podcasts promote individual podcast episodes quickly while maintaining a cohesive identity for the new format.
Outcome:
Credits:
Lucas Nelson
Mallory Hern
Drew Brooks