20th Television
Challenge
Create a branded experience for PromaxBDA Station Summit that would showcase 20th Television in a way that felt memorable, interactive, and culturally fluent.
Idea
We turned the event into an immersive gallery experience inspired by 20th Television’s shows:
part exhibition, part installation, part playful brand world.
My Role
Art Director. I helped shape the creative concept and visual experience for the installation.
Team
Art Director: Nomin Boutchard
Copywriter: Lucas Nelson
Design Director: Steev Szafranski
Brand Leader: Sara Schwartz
Channels
Experiential / environmental design / event branding / installation
Outcome
A branded environment that gave attendees a more tactile, surprising way to experience the 20th Television portfolio.
Welcome to 20T, an immersive gallery experience inspired by our favorite shows here at Twentieth Television. These masterpieces are playful, interactive, thought-provoking and, most important, inspired by that pillar of American culture: television.
We hope you enjoy viewing, hearing and playing with the collection as much as we did curating it.
Copywriter: Lucas Nelson
Design Director: Steev Szafranski