Nescafé Dolce Gusto

Challenge

Differentiate the challenger brand Nescafé Dolce Gusto from its category leader Keurig in the single serve coffee space.

Idea

We built the campaign around pressure—because pressure makes great coffee, and is also a point of difference in the category.

My Role

Art Director. I helped develop the pressure-focused campaign and bring the concept to life across digital creative.

Team

Art Director: Nomin Boutchard
Copywriter: Lucas Nelson
Motion Graphics: Eric Anton
Brand Leader: Hamid Saify

Channels

Digital campaign / social / online video / web assets

Outcome

We won the pitch and became Dolce Gusto’s digital agency of record.