Dustbowl Disciples

Challenge

Southern California was facing one of the worst droughts in its history. We needed to create a PSA about water conservation without being preachy.

Idea

Another major drought hit California back in the 1970s, which led to the rise of an underground subculture. We enlisted an unexpected group of environmental advocates to bring the message of water conservation to the public.

My Role

Editor and Art Director. I shaped both the visual storytelling and the final cut. 

Team

Art Director / Editor: Nomin Boutchard
Copywriter: Ben Marsh
ACD: Armando Ceron
CEO: Yichi Zhang

Channels

Short film / editorial content / cultural storytelling

Outcome

Earned media across various media outlets.
FastCo Juice Magazine The Inertia