Dustbowl Disciples
PSA

Subculture Short Film | Earned Media | PSA

Southern California was facing one of the worst droughts in its history. Another major drought hit California back in the 1970s, which led to the rise of an underground subculture.

We enlisted an unexpected group of environmental advocates to bring the message of water conservation to the public.

Generated earned media across culture, creativity, and surf/skate outlets, helping a water conservation PSA reach audiences through editorial coverage.

Outcome:

Press:

Ben Marsh
Armando Ceron
Yichi Zhang
Geoff McGann

Credit:

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