Prepaid wireless had a perception problem.

Popularized by tv shows and spy movies, they became colloquially known as “burner phones.” As the category leader, Metro was in a unique position to dispel that stigma. By putting authenticity first, we reframed prepaid as a powerful tool for people building life on their own terms. And we told modern, self-made stories of our customers by placing them in the ultimate seat of power…

The Metro Throne.