Metro - Rule Your Day

Challenge

Metro is the leader in prepaid wireless.
The prepaid category, unfortunately, carried a stigma: cheap, disposable, second-tier.

Idea

We celebrated stories of Metro customers as modern day rulers, defining success on their own terms.
We elevated the brand by elevating its customers to a literal seat of power: The Metro Throne.

My Role

I developed the campaign concept, alongside my writing partner, David Drown. We created the visual language, the characters that live in the Metro world, and campaign expression across all touch points.

Team

Director: Tristan Holmes
Production Company: Doomsday
Post-Production: Harbor
Creative Director: Chris Campbell
Copywriter: David Drown
Executive Producer: Joel Jeffords
Hispanic Agency: Connill

Channels

TV, OOH, retail, social, digital, experiential