Narcos

Challenge

Season 3 of Narcos faced a major problem. A Pablo Escobar-sized problem.
In the S2 finale, the show’s biggest star and antihero had finally been captured and killed.

Idea

S3’s Cali Cartel was, in fact, larger and more powerful than Pablo Escobar’s Medellín Cartel, controlling roughly 80% of the world's cocaine market. The Cali Cartel’s vast networks reached New York and globally through independent cells. In this contextual OOH campaign, we decided to bring these Cali facts to life in locations that were "cocaine hotspots" in the 1990s: bathrooms of bars and clubs in NYC, Miami, LA, and Chicago.

My Role

I was responsible for the art direction, photography, and design.

Team

Copywriter: Lucas Nelson
Design Director: Drew Brooks
ECD: Jason Gaboriau
VP / Brand Leader: Sara Schwartz
Brand Leader: Matt Phillips

Channels

OOH | Earned Media