Metro Holiday Campaign

Challenge

The first holiday season in the pandemic looked a little different than the years prior.
The usual upbeat “hustle“ mentality didn’t quite feel right for the moment.

Idea

We shifted our tone slightly and continued celebrating our customers’ resilience and resourcefulness.

My Role

I developed the campaign concept, alongside my writing partner, David Drown.

Team

Director: Tristan Holmes
Production Company: Doomsday
Post-Production: Harbor
Creative Director: Chris Campbell
Copywriter: David Drown
Executive Producer: Joel Jeffords
Hispanic Agency: Connill

Channels

TV, OOH, retail, social